A journalist and digital leader building new experiences for digital audiences.
I believe in content with a purpose and building sustainable newsrooms with
audience growth and a thoughtful revenue approach.
This is me
I am an award-winning journalist focused on redefining how the news industry develops new consumer experiences and sustainable business models, while driving audience growth. I currently serve as the vice president of audience and content strategy at The Hill, overseeing a multi-platform audience operation while guiding decisions on growth and new digital experiences as part of the newsroom's senior leadership team.
Content Strategy SEO
Audience Development
Partnerships Product Design
Innovation Audio Products
Newsletters Digital Training
I drive digital growth by building products and audiences
At The Hill, owned by Nexstar Media Group, I work with senior leadership to bring our trusted, nonpartisan coverage of politics and policy to more Americans. Overseeing a multi-platform audience operation—encompassing social producers, newsletter writers and digital optimizers—and providing strategic direction on new digital experiences, platform partnerships and first-party data, I'm focused on the audience growth a high-metabolism newsroom that already generates over 80M visits per month, according to Comscore.
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Previously, I served as the business lead for revenue, product and audience growth for the Associated Press' consumer facing platforms. The Associated Press is an independent global news organization dedicated to factual reporting founded over 175 years ago, and reaches tens of millions of users per month across the AP News site and mobile app.
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Formerly, I was the director of digital audience development at TEGNA, driving digital growth and audience strategy for a local broadcaster with TV stations in over 50 markets, reaching approximately 39 percent of all U.S. households nationwide and 100 million adults across digital platforms. My team managed vital relationships with partners like Google and Facebook, ​managed vendor contract and onboarding for all newsrooms, led product launch efforts for mobile apps and UGC, and guided growth strategy for new digital products—such as podcasts, newsletters, user-generated content, and OTT apps—on emerging platforms.
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In other roles, I managed all editorial operations for the first major startup out of Advance Local's in-house media incubator, Alpha Group, and served as audience development manager for Fortune magazine. At Fortune, I oversaw the team responsible for audience growth and engagement, social media, search, new product initiatives and social video for a beloved media institution that reaches over 20 million visitors per month.
I also served as executive editor for USC Annenberg's digital publication, the most widely read, university-based online news publication in the U.S. at the time. The 24/7 student-run news site won over 14 Los Angeles Press Club and SPJ awards during my tenure—including Best News Site exclusive to the Internet.
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In 2015, I won two L.A. Press Club awards for a profile of historic whistleblower Daniel Ellsberg and an investigative piece on the troubled MLK Community Hospital in South Los Angeles.
My Journey
Over the past decade, I've worked for some of the best brands in digital media, helping
transform digital culture in newsrooms and build new audiences.
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